Heineken | The Hidden Message for The Boring Mode

Entertainment
Published on Dec 4, 2024
Gigs have changed a lot since smartphones came into the pictures, and artists aren’t thrilled about it. To help, #Heineken launched #TheHiddenMessage, made out of infrared lights and visible only through smartphone cameras. A hidden QR code lead them to #TheBoringModeApp, because there's more to music when there's less on your phone.
https://qrco.de/bmode