How to take public the Intellectual Property of YOU ("IPU") | Kevin Harrington | TEDxFultonStreet

Ted Talks Kookllection
Published on Feb 26, 2020
This talk was given at a local TEDx event, produced independently of the TED Conferences. This informercial pioneer had over 20 products gross over $100M each via television marketing. He knows how to create mainstream interest in good ideas, and in this presentation he shares his secrets and insights to how he built his fortune - and how others might follow in his footsteps.

Kevin Harrington, Chairman and Founder of As Seen On TV, Inc., which owns AsSeenOnTV.com, is widely acknowledged as the pioneer and principal architect of the infomercial industry.

In 1984, Kevin produced one of the industry’s first 30-minute infomercials. Since then, he has been involved with over 500 product launches that resulted in sales of over $4 billion worldwide with 20 products that reached individual sales of over $100 million.

Due to his extensive resume, Kevin was selected as an investor “Shark” on the ABC television series Shark Tank produced by Mark Burnett. Kevin also appears regularly on national TV including The Today Show , Good Morning America, CBS Morning News, Fox News, CNBC, The View, Wendy Williams, CNN, MTV, Bethenny TV, as well as Wall Street Journal, NY Times, Entrepreneur, and Forbes.com.

About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)